Key Responsibilities
Content creation
- Creating content around the AI space for PCGuide.com
- Covering the likes of ChatGPT, Midjourney and more to build traffic for our growing section on AI
- Be responsible for helping to grow AI affiliate revenue across the business
- Develop and test new mechanisms, such as Google Web Stories
- Craft interesting stories designed to trigger Google Discover and other important traffic sources
- Work closely with the content manager and editor to ensure timely delivery of materials
- Collaborating with site editors and other content creators for consistent and quality-driven content
Market Trend Analysis and Audience Engagement:
- Staying updated with the latest trends in AI and technology
- Understanding reader needs and Google EEAT, with a focus on creating high-quality, engaging content that delivers value and insight
Content Quality and Standards:
- Upholding the highest quality standards across all content.
- Regularly reviewing and refining content based on feedback and performance metrics
- Managing up to the Editor with reports
- Able to create high quality content to tight deadlines and work as part of a dynamic content team
SEO and Data Analytics:
- An understanding of SEO and affiliate marketing to enhance content visibility and reach
- Utilising data analytics to inform content strategy, identify gaps, and discover new opportunities
- Implementing successful SEO strategies to drive traffic and engagement
- Share and learn methods and tests with the rest of the team
Continuous Improvement and Innovation:
- Keeping abreast of industry advancements and integrating new ideas into content and strategy.