BGFG announces acquisition of brand

Updated August 10, 2022


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BGFG and AgencyGMR today announce the acquisition of -including its international operation, and

The deal, which also includes’s social channels across Facebook, Instagram, YouTube and more, will allow BGFG to build on its gaming offering, dovetailing with the company’s established presence in technology and hardware.

Importantly, this will further strengthen strategic agreements AgencyGMR has with its key gaming media publishers, such as Gfinity PLC and Gamurs Group, by adding to the cumulative reach of our combined web and social properties.

The acquisition will add even more inventory to the partnerships, which currently sees participating media companies able to use each other’s websites, social & influencer channels and production capabilities, as part of sponsored content and marketing campaigns. 

Craig Kirkcaldy, COO at BGFG, said: “It’s incredibly exciting to be welcoming the Videogamer brand into BGFG. For years it has been a well respected destination for games journalism and it’s important we build on those foundations as it enters a new era.

“The acquisition adds real value to key strategic partnerships by giving all parties access to more audiences across web and social channels”

Talal Musa, Head of Digital at BGFG, added: “Having read Videogamer for years, it’s an amazing opportunity to transform this brilliant brand back into the gaming powerhouse it once was.

“The team is outstanding and we have solid foundations on which to build on.”


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