BGFG Expands Its Portfolio with the Acquisition of (BBR)

Updated February 27, 2024


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London, United Kingdom – BGFG, a leading digital media company known for its expansive portfolio of brands across tech, gaming, and lifestyle sectors, is thrilled to announce the acquisition of, a premier online resource dedicated to in-depth binocular reviews, comparisons, and guides. This strategic acquisition marks a significant milestone for BGFG as it ventures into the outdoor and nature exploration niche, further diversifying its content offerings and reinforcing its commitment to providing high-quality, informative content to its audience.

Founded in September 2008, has established itself as a trusted authority in the binoculars market, offering comprehensive reviews, technical insights, and buying guides to help enthusiasts and professionals alike make informed decisions. From birdwatching and stargazing to sports and travel, covers a wide range of interests, ensuring every reader finds the information they need.

“We are excited to welcome into the BGFG family,” said William Blears, CSO of BGFG. “This acquisition aligns with our mission to enrich our content spectrum and engage with audiences in new and meaningful ways. BestBinocularsReviews stands out for its dedication to quality, depth of knowledge, and community engagement, making it an ideal fit for BGFG.”

Under BGFG’s leadership, will continue to operate with editorial independence, maintaining its commitment to unbiased, expert reviews while benefiting from BGFG’s resources, audience reach, and digital expertise. This partnership promises to enhance the site’s user experience, expand its content offerings, and foster growth in both its reader base and commercial opportunities.

“Joining BGFG represents a fantastic opportunity for to accelerate its growth and reach a wider audience,” said Jason Whitehead, founder of “With BGFG’s expertise in digital media and a shared vision for delivering exceptional content, we are poised for an exciting new chapter that will benefit our readers and partners alike.”

The acquisition of is a testament to BGFG’s strategic vision and its commitment to investing in high-quality, niche content platforms that resonate with passionate audiences. As BGFG continues to expand its digital footprint, it remains dedicated to empowering communities with engaging, informative, and inspiring content.

About BGFG

BGFG is a dynamic digital media company based in Manchester, UK, with a diverse portfolio of brands across technology, gaming, lifestyle, and now outdoor and nature exploration. With a mission to inform, entertain, and inspire, BGFG reaches millions of readers worldwide through its innovative content and community-focused platforms.

For further information, please contact:

BGFG Media Relations
Email: [email protected]


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